Media

Marketing, Promotions & Public Relations

IGROWTH’s Marketing, Promotions & Public Relations Division have established great allies in various sectors resulting providing our Clients with the maximum amount of consistent exposure.

Our range of services includes Startups, Small Business, Corporate, Entertainment, Brands among numerous others. We serve clients with carefully designed, customized approaches to meet their specific marketing goals.

We are fully-integrated with emphasis on Digital Media agency that surrounds clients with approach encompassing all areas of social media design and implementation, product integration, content creation in all media, promotion creation and execution, direct to consumer marketing – and traditional media relations.

The preparation and distribution of press releases and media materials, fine-tuned pitching to appropriate media, securing media bookings, symposium panel speaking opportunities, creating media events – these remain integral tools – however, they no longer remain the only tools.

Digital media – the Internet, smartphones, tablets – are now embedded in the media and consumer landscape, creating new dynamics in the manner and mechanisms required to gain consumer awareness. Harnessing the power of digital media through content creation and placements and social media through ongoing cross-promotional consumer interaction offers companies large, growth and start-up an array of unprecedented exposure opportunities. Traditional media – national and local television, branded magazines, newspaper dailies, local radio, and wire services – deliver broad awareness while the major online platforms work in unison to generate company-to-consumer relationships. Corporate trade media have expanded into the digital realm with online versions of print publications along with daily e-newsletters.

Our Business model provides great conversion rates in the areas of direct-to-consumer and, business to business exposure, encouragement, and interaction.

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RESOURCES – CREATING A NEW WAVE OF ENTREPRENEURS AND BUSINESS START-UP TIPS –

Business Start-Up Information

  • Every good business starts with a well-defined idea. In a paragraph or two, write down your business idea and why your business will be successful.
  • It takes time to plan and start a new business. What is your timeline for getting your business started?
  • Within your first 12 months after starting your business, what specific goals do you want to accomplish? (Remember: Goals can be measured, so please let your answers reflect how you will measure your success. For instance: “I want to reach $65,000.00 in sales by the end of my first year” or “I will earn $10,000.00 my first year.”

Marketing

  • Many people say the key to small business success starts with a good marketing plan. These questions will help you define the building blocks for successful selling your goods or services to your customers.

    • Specifically, what goods or services will you sell?
    • Please explain how you will set prices for your goods or services?
    • Now, Describe the group of people (market segment) to whom you will sell. What do they have in common? -for instance, age, gender, education, location, number of children, etc.
    • How will your future customers know that you are in business? How will you advertise and promote your business to them?
    • Will these people buy from you and not from your competitors?
    • Finally, how will you get your product or service to your customers? Will they come to you, or will you deliver to them?
    • Operation

    At the heart of your business will be the issues of what, where and how you conduct your trade.

    • Where will you locate your operation? Why is this a good spot?
    • Will you need to hire anyone to help you run the business? If so what will they do for work?
    • Please make a list of the functions that you expect to perform as you run your business. For example, selling services, making your products, purchasing materials, and supplies, communications with vendors and customers, billing, money management, etc.
    • It can be both very exciting and very lonely to start a small business, when you do all the planning, make all the decisions and perform most of the jobs. Who do you plan to turn to for support and advice to help you through the inevitable challenges you will face?

Management

  • Since small business success requires the owner to perform a number of tasks, each requiring specific skills, Consider your work history, education and life experiences as you answer these following questions.

    For the following Business Management Skills please rank yourself on a scale of 1 to 5. An answer of 1 would mean that you have no experience or knowledge in that skill and an answer of 5 means that you have strong experience and or knowledge.

    • Bookkeeping & Accounting
    • Planning
    • Organizing
    • Financial Management
    • People Management
    • Time Management
    • Personal Selling
    • Marketing
    • Decision Making
    • Personnel Policies
    • Pricing of Products and or Services
    • Computers

Financing

  • Every small business requires cash to get started and operate. Often potential owners underestimate the costs of starting up and operating their businesses. This can lead to serious problems. For this reason, it is recommended that you fill out the following Estimating Form as best you can.

    Estimating Costs

    • What will it cost you to buy everything you need to start your business?
    • Advertising (Promotion for opening your business)
    • Beginning Inventory (Amount required to open for business)
    • Building Construction (Contractors’ estimates)
    • Building Improvements (Contractors’ estimates)
    • Working Capital (Cash in the bank/till on opening day)
    • Computer (Hardware,peripherals, and software)
    • Decorating (Contractors’ estimates)
    • Deposits (Utilities, including phone, fuel, heat)
    • Fixtures and Equipment (Estimated and researched costs)
    • Insurance (Agency quotes)
    • Lease Payments (Equipment rental estimates)
    • Licenses and Permits (State and Federal)
    • Professional Fees (Accountants, lawyer fees)
    • Rent (Down payment and security deposit)
    • Services (Contractors’ estimates)
    • Signage (Inside and outside the building)
    • Supplies (Office, operating, cleaning, etc.)
    • Other (Other costs unique to your business)

Miscellaneous

The cash to begin your business can from either your savings or borrowing.

In order to borrow money, you may need to apply for a small business loan. Banks frequently consider start-up business risky. This is due to the fact that there is no sales history as well as, the owners and managers, have no track record to evaluate. In order to determine if you can borrow money, a lender will want to know several things about you. Please answer these questions to the best of your ability.

  • Of the total amount of Capital (cash) required to start your business how much will you contribute?
  • Do you have collateral to offer the bank? Please list your collateral.
  • How would you assess your credit history? (excellent, good, fair, poor)
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